Briefly

  • Built client-specific design systems from scratch including token architecture, naming conventions, and component libraries


  • Migrated 8 live websites simultaneously from Adobe XD to Figma under a new design system


  • Escalated a production Figma bug directly to Figma and got it formally acknowledged


  • Created documentation standards and trained designers on system contribution


  • Introduced and drove adoption of AI tooling in DesignOps workflows


  • Joined as a founding team member, scaling infrastructure that previously depended on a single person

— for Global Health Communications Agency

— for Global Health Communications Agency

Scaling Design Operations Across a Multi-Studio Creative Organization

Scaling Design Operations Across a Multi-Studio Creative Organization

Role: Sr. Design Ops Specialist Timeline: 2025 – Present

Scope: Design systems, Figma, component libraries, design tokens, contribution frameworks, cross-functional workflows, health and pharma sector

Role: Sr. Design Ops Specialist Timeline: 2025 – Present

Scope: Design systems, Figma, component libraries, design tokens, contribution frameworks, cross-functional workflows, health and pharma sector

I came in to help build something that didn't really exist yet as a team. The foundation was there but everything depended on one person knowing everything.

I built client-specific design systems from the ground up. That meant architecting 500+ tokens, connecting them across components, and creating a system structured so that designers could actually apply it to their layouts without needing to ask someone how it works. The system had to be intuitive enough for a designer who had never touched tokens before, and robust enough to hold up across multiple clients and projects simultaneously.

A big part of that was figuring out who the designers were and how they learned. Not just documenting the system and hoping people read it, but actually communicating in a way that landed. I mentored a junior DesignOps team member through that process too, helping her get up to speed and building the kind of environment where questions were welcomed and people felt supported.

Midway through I was pulled in to migrate 8 websites simultaneously from Adobe XD to Figma, applying the new design system and token structure across all of them at once. When we hit Figma bugs significant enough to block the work, I escalated directly to Figma and got them acknowledged. I also introduced AI tooling into our workflows before it was standard practice, not as a trend but because it genuinely removed friction for the team.

The part I care about most is the collaboration. DesignOps only works if the people around you trust the systems you build and feel ownership over them too. That's what I was building the whole time.

Due to confidentiality agreements, work and client details cannot be publicly displayed.

I came in to help build something that didn't really exist yet as a team. The foundation was there but everything depended on one person knowing everything.

I built client-specific design systems from the ground up. That meant architecting 500+ tokens, connecting them across components, and creating a system structured so that designers could actually apply it to their layouts without needing to ask someone how it works. The system had to be intuitive enough for a designer who had never touched tokens before, and robust enough to hold up across multiple clients and projects simultaneously.

A big part of that was figuring out who the designers were and how they learned. Not just documenting the system and hoping people read it, but actually communicating in a way that landed. I mentored a junior DesignOps team member through that process too, helping her get up to speed and building the kind of environment where questions were welcomed and people felt supported.

Midway through I was pulled in to migrate 8 websites simultaneously from Adobe XD to Figma, applying the new design system and token structure across all of them at once. When we hit Figma bugs significant enough to block the work, I escalated directly to Figma and got them acknowledged. I also introduced AI tooling into our workflows before it was standard practice, not as a trend but because it genuinely removed friction for the team.

The part I care about most is the collaboration. DesignOps only works if the people around you trust the systems you build and feel ownership over them too. That's what I was building the whole time.

Due to confidentiality agreements, work and client details cannot be publicly displayed.

Murathan Biliktü

©2025

©2025

Murathan Biliktü