Murathan Biliktu | Product Designer in Toronto

At Heali, I assumed the roles of UX Designer, Graphic Designer, and UI Designer from 2019 to 2020. My journey with the app—a platform designed to identify the most nutritious foods for specific diets—was a blend of creativity, research, and user-centered design.

Working alongside two other designers, each of us had distinct responsibilities. My initial focus was on crafting the User Experience, guided by comprehensive UX research. This phase was pivotal in laying the groundwork for the app’s intuitive and user-friendly interface. As the project progressed, my role evolved to include finding optimal UI solutions that aligned with the established UX principles.

A significant milestone in my tenure at Heali was the opportunity to design a web-based version of the app from scratch. This task was both challenging and rewarding, as it involved expanding the app’s reach while maintaining its core functionality and appeal. One design change in this process was altering the Heali logo's original hue, a decision I wasn't particularly fond of, but it was part of adapting the brand to a new platform.

My role at Heali wasn't limited to design; it also encompassed in-depth case studies, comparative research, and the creation of various mockups. Testing every possible combination to pinpoint the perfect UI solution was a task that demanded both patience and creativity. Additionally, I was responsible for creating internal presentations, decks, and executive summaries, ensuring that all stakeholders were aligned with the project's vision and progress.

A significant milestone in my tenure at Heali was the opportunity to design a web-based version of the app from scratch. This task was both challenging and rewarding, as it involved expanding the app’s reach while maintaining its core functionality and appeal. One design change in this process was altering the Heali logo's original hue, a decision I wasn't particularly fond of, but it was part of adapting the brand to a new platform.

My role at Heali wasn't limited to design; it also encompassed in-depth case studies, comparative research, and the creation of various mockups. Testing every possible combination to pinpoint the perfect UI solution was a task that demanded both patience and creativity. Additionally, I was responsible for creating internal presentations, decks, and executive summaries, ensuring that all stakeholders were aligned with the project's vision and progress.

A significant milestone in my tenure at Heali was the opportunity to design a web-based version of the app from scratch. This task was both challenging and rewarding, as it involved expanding the app’s reach while maintaining its core functionality and appeal. One design change in this process was altering the Heali logo's original hue, a decision I wasn't particularly fond of, but it was part of adapting the brand to a new platform.

My role at Heali wasn't limited to design; it also encompassed in-depth case studies, comparative research, and the creation of various mockups. Testing every possible combination to pinpoint the perfect UI solution was a task that demanded both patience and creativity. Additionally, I was responsible for creating internal presentations, decks, and executive summaries, ensuring that all stakeholders were aligned with the project's vision and progress.

Despite encountering challenges along the way, my experience at Heali was invaluable. It taught me important lessons about setting boundaries and maintaining personal principles in a team environment. This period was not just about design and aesthetics; it was a profound journey in professional growth and understanding the intricacies of teamwork in a dynamic setting. The skills and insights gained during this time have been crucial in shaping my approach to design and collaboration.